Designer's Price List 2022 (Updated)

This price list is a practical guide for the American creative community. It includes services ranging from logo design to marketing studies.

The values ​​that appear in this document are influenced by various sources, therefore, it is not intended to be a straitjacket when charging for a creative service. Each price may vary according to the experience of the professional, agency or studio.

This list is under construction and is constantly updated.

Here you can find:

• Corporate Identity

• Merchandising / P.O.P Material

• Illustration

• External Advertising

• Printed Media

• Photography & Video

• Edition & Animation

• Web Design

• Social Media

• Digital Marketing

• 3D

• NFT

Corporate Identity

Corporate identity is the way in which an organization projects itself and communicates its purpose and value to its stakeholders. It's the physical manifestation of the brand.

Service	Price (USD)
New Logo + Identity Manual + 5 Applicaions	$620
Corporate Identity Re Design	$500
Identity Manual	$400
Logo Design	$250
Logo Vectorization	$30
Stationery Design	$120
Visual Key	$260
Slogan	$180
Corporate Naming	$200

Merchandising / P.O.P Material

P.O.P. (Point Of Purchase) refers to the elements that indirectly promote the recognition of a brand or product among the consumer, since it is found in the different points of purchase or distribution of the market.

Service	Price (USD)
Diary	$40
Buttons (5 versions)	$30
Point of Sale	$70
Cell Phone Case	$70
Plotter for floor / wall	$120
Souvenirs	$80
Stand Design	$500
Uniform Design	$300
Backing Design	$200

Includes Mockups.

Illustration

It is a visual representation that communicates a specific message. It can have a text, among other elements that complement the illustration.

Service	Price (USD)
Character Sketch	$80
2D Black & White Illustration	$120
Avatar	$150
Objects & Accesories	$15
Comic Page	$280
Colorization x page	$100
Background	$200
3D Character	$350
Hand Drawn	$200
Vector Illustration	$180
Infographic	$280

External Advertising

It is used in public places and is aimed to a specific audience.

Service	Price (USD)
Banner	$150
Mupi	$220
Sign	$300
Billboard	$250

It includes a study of space, directory, subdirectory and location.

Printed Media

It is the reproduction of a graphic project using different printing systems on numerous types and styles.

Service	Price (USD)
Poster	$120
Unconventional Poster	$150
Bag	$50
Packaging design + Mockup	$380
Product Catalog x Page	$15
Mail	$60
Editorial Layout x page	$2
Editorial Design x Page (Book)	$3
Editorial Design x Page (Magazine/Newspapper)	$30
Cover and Back Cover Design	$200
Shelves	$100
Brochure x page	$160
Invitation Card	$40
Full Brochure	$150
Event Program	$70
Totem	$300
Flyer	$70

Photography & Video

It's a discipline that allows to materialize content for audiovisual media. Audiovisual production is vital to carry out projects of: advertising, music videos, shows / events, short films, films, television series, documentaries, etc. Likewise, it influences numerous areas: finance, logistics, technical resources, contracting services and others.

Service	Price (USD)
Photoshoot x Day	$500
Product Photo	$200
Photo Editing x Pic	$35
Recording for Social Media	$100
Drone Recording x Day	$500
Drone Recording x Hour	$100
Event Coverage x Day	$200
Food Styling	$250
Cameraman x Day	$150
Soundman x Day	$120
Corporative Video (60")	$1000
Chroma Key Video	$700
Youtube Video	$300

Edition & Animation

Editing is a process in which all the audiovisual material, images, animations, and any other image format are collected and mixed with the sound to finally generate a single video with all the incorporated subjects. Animation seeks to create audiovisual content from different techniques.

Service	Price (USD)
Credits	$150
2D Animated Brochure	$100
Text Animation (30")	$200
Social Media Package: 1:1 + 9:16 + 16:9 (15")	$200
Colorization x Day	$100
Musicalization + Sound Design	$800
VFX (60")	$700
Video Edition 1h	$50
GIF (10")	$100
Subtitles (60")	$40
2D Animation (60")	$600
Mixed Technique Animation (60")	$700
Rotoscopy (60")	$500

Web Design

It's an area focused on the development of digital interfaces, such as the design of websites and applications.

Service	Price (USD)
Landing Page	$400
Corporative Web (5 Pages)	$850
Additional Page	$100
Animated Banner	$90
Ecommerce	$1200
Google Ads Campaigns: Administraton & Development	$700
Web Master x Month	$250
SEO Strategy (Existing Website)	$750
SEO Strategy (New Website)	$850
Layout	$250
App Basic Design	$1500

It doesn't include programming.

Social Media

It refers to all the networks and media that have emerged in recent years with the Internet. Social Media allows you to create links and relationships between many users who have the same motivations and objectives.

Service	Price (USD)
Social Media Plan	$350
Grid Design	$450
Insights	$250
Single Post	$25
10 Posts	$200
Profile Creation	$80
Avatar	$20
Tiktok/Reel (30")	$80
Tiktok/Reel (60")	​$120
Community Management x Month	$350
Community Management + Graphic Design x Month	$500
Full Package: Community Management + Graphic Design + Analytics + Content Plan: 10 Posts (5 Videos + 3 Sliders+ 2 Single Posts) + 1 Ad x Month	$700

Digital Marketing

It's the set of strategies aimed in the promotion of a brand on the internet. It differs from traditional marketing by including the use of digital channels and methods that allow the analysis of results in real time and reach.

Service	Price (USD)
Content Grid	$300
Standard Marketing Campaign	$900
SEM Campaign Administration	$100
Lead Generation Campaign	$400
Inbound Strategy+ Developement + Analysis	$5000
Aggressive 360° Campaign Strategy + Developement + Analysis + Advertising	$10000
Analytics Insights	$200
Digital Diagnosis	$600
SEO Planning	$1000

These rates do not include advertising platform values.

3D

It is the technique used to create third-dimensional shapes through various specialized programs.

Servicio	Valor (USD)
Character Modeling	$400
Simple Object	$250
Complex Object	$350
Architectural Facade Render	$500
Architectural Full Render	$1200
Stage	$600
Character Rigging	$800
Stand Modeling	$200
Shop's Interior Design	$1000
Character / Stage Animation (60")	$1500

NFT

In this Section you will find our service offer for your next NFT Project. From character design to spaces for the Metaverse.

Servicio	Valor (USD)
Base Character Design	$20
Accessory Design	$8
Costume Design	$12
Small Location Render (Apartment, House, Garden, Park, etc)	$1000
Medium Location Render (Mansion, Small Forest, Beach, etc)	$1500
Large Location Render (Villa, Jungle, Zoo, Planet, etc)	$2500
NFT Character Video	​$500
Multi-Channel NFT Promotional Strategy	​$900
Small Pack: 100 Elements	$1000
Medium Pack: 1000 Elements	$8000
Big Pack: 10000 Elements	$50000

This price list was created to benefit both graphic professionals and clients, displaying industry's standard prices. However, as mentioned at the beginning, this rate is not intended to be a straitjacket for anyone. Prices may vary according to the particular needs of each client and the experience of the creative.

If you want to help with the construction of this list, you are more than welcome.