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  • Writer's pictureAdrián Guerrero

Designer's Price List 2022 (Updated)

This price list is a practical guide for the American creative community. It includes services ranging from logo design to marketing studies.


The values ​​that appear in this document are influenced by various sources, therefore, it is not intended to be a straitjacket when charging for a creative service. Each price may vary according to the experience of the professional, agency or studio.

This list is under construction and is constantly updated.


Here you can find:


Corporate Identity

Corporate identity is the way in which an organization projects itself and communicates its purpose and value to its stakeholders. It's the physical manifestation of the brand.

Service

Price (USD)

New Logo + Identity Manual + 5 Applicaions

$620

Corporate Identity Re Design

$500

Identity Manual

$400

Logo Design

$250

Logo Vectorization

$30

Stationery Design

$120

Visual Key

$260

Slogan

$180

Corporate Naming

$200


Merchandising / P.O.P Material

P.O.P. (Point Of Purchase) refers to the elements that indirectly promote the recognition of a brand or product among the consumer, since it is found in the different points of purchase or distribution of the market.

Service

Price (USD)

Diary

$40

Buttons (5 versions)

$30

Point of Sale

$70

Cell Phone Case

$70

Plotter for floor / wall

$120

Souvenirs

$80

Stand Design

$500

Uniform Design

$300

Backing Design

$200

Includes Mockups.


Illustration

It is a visual representation that communicates a specific message. It can have a text, among other elements that complement the illustration.

Service

Price (USD)

Character Sketch

$80

2D Black & White Illustration

$120

Avatar

$150

Objects & Accesories

$15

Comic Page

$280

Colorization x page

$100

Background

$200

3D Character

$350

Hand Drawn

$200

Vector Illustration

$180

Infographic

$280


External Advertising

It is used in public places and is aimed to a specific audience.

Service

Price (USD)

Banner

$150

Mupi

$220

Sign

$300

Billboard

$250

It includes a study of space, directory, subdirectory and location.


Printed Media

It is the reproduction of a graphic project using different printing systems on numerous types and styles.

Service

Price (USD)

Poster

$120

Unconventional Poster

$150

Bag

$50

Packaging design + Mockup

$380

Product Catalog x Page

$15

Mail

$60

Editorial Layout x page

$2

Editorial Design x Page (Book)

$3

Editorial Design x Page (Magazine/Newspapper)

$30

Cover and Back Cover Design

$200

Shelves

$100

Brochure x page

$160

Invitation Card

$40

Full Brochure

$150

Event Program

$70

Totem

$300

Flyer

$70


Photography & Video

It's a discipline that allows to materialize content for audiovisual media. Audiovisual production is vital to carry out projects of: advertising, music videos, shows / events, short films, films, television series, documentaries, etc. Likewise, it influences numerous areas: finance, logistics, technical resources, contracting services and others.

Service

Price (USD)

Photoshoot x Day

$500

Product Photo

$200

Photo Editing x Pic

$35

Recording for Social Media

$100

Drone Recording x Day

$500

Drone Recording x Hour

$100

Event Coverage x Day

$200

Food Styling

$250

Cameraman x Day

$150

Soundman x Day

$120

Corporative Video (60")

$1000

Chroma Key Video

$700

Youtube Video

$300


Edition & Animation

Editing is a process in which all the audiovisual material, images, animations, and any other image format are collected and mixed with the sound to finally generate a single video with all the incorporated subjects. Animation seeks to create audiovisual content from different techniques.

Service

Price (USD)

Credits

$150

2D Animated Brochure

$100

Text Animation (30")

$200

Social Media Package: 1:1 + 9:16 + 16:9 (15")

$200

Colorization x Day

$100

Musicalization + Sound Design

$800

VFX (60")

$700

Video Edition 1h

$50

GIF (10")

$100

Subtitles (60")

$40

2D Animation (60")

$600

Mixed Technique Animation (60")

$700

Rotoscopy (60")

$500


Web Design

It's an area focused on the development of digital interfaces, such as the design of websites and applications.

Service

Price (USD)

Landing Page

$400

Corporative Web (5 Pages)

$850

Additional Page

$100

Animated Banner

$90

Ecommerce

$1200

Google Ads Campaigns: Administraton & Development

$700

Web Master x Month

$250

SEO Strategy (Existing Website)

$750

SEO Strategy (New Website)

$850

Layout

$250

App Basic Design

$1500

It doesn't include programming.


Social Media

It refers to all the networks and media that have emerged in recent years with the Internet. Social Media allows you to create links and relationships between many users who have the same motivations and objectives.

Service

Price (USD)

Social Media Plan

$350

Grid Design

$450

Insights

$250

Single Post

$25

10 Posts

$200

Profile Creation

$80

Avatar

$20

Tiktok/Reel (30")

$80

Tiktok/Reel (60")

​$120

Community Management x Month

$350

Community Management + Graphic Design x Month

$500

Full Package: Community Management + Graphic Design + Analytics + Content Plan: 10 Posts (5 Videos + 3 Sliders+ 2 Single Posts) + 1 Ad x Month

$700

Digital Marketing

It's the set of strategies aimed in the promotion of a brand on the internet. It differs from traditional marketing by including the use of digital channels and methods that allow the analysis of results in real time and reach.

Service

Price (USD)

Content Grid

$300

Standard Marketing Campaign

$900

SEM Campaign Administration

$100

Lead Generation Campaign

$400

Inbound Strategy+ Developement + Analysis

$5000

Aggressive 360° Campaign Strategy + Developement + Analysis + Advertising

$10000

Analytics Insights

$200

Digital Diagnosis

$600

SEO Planning

$1000

These rates do not include advertising platform values.


3D

It is the technique used to create third-dimensional shapes through various specialized programs.

Servicio

Valor (USD)

Character Modeling

$400

Simple Object

$250

Complex Object

$350

Architectural Facade Render

$500

Architectural Full Render

$1200

Stage

$600

Character Rigging

$800

Stand Modeling

$200

Shop's Interior Design

$1000

Character / Stage Animation (60")

$1500


NFT

In this Section you will find our service offer for your next NFT Project. From character design to spaces for the Metaverse.

Servicio

Valor (USD)

Base Character Design

$20

Accessory Design

$8

Costume Design

$12

Small Location Render (Apartment, House, Garden, Park, etc)

$1000

Medium Location Render (Mansion, Small Forest, Beach, etc)

$1500

Large Location Render (Villa, Jungle, Zoo, Planet, etc)

$2500

NFT Character Video

​$500

Multi-Channel NFT Promotional Strategy

​$900

Small Pack: 100 Elements

$1000

Medium Pack: 1000 Elements

$8000

Big Pack: 10000 Elements

$50000



This price list was created to benefit both graphic professionals and clients, displaying industry's standard prices. However, as mentioned at the beginning, this rate is not intended to be a straitjacket for anyone. Prices may vary according to the particular needs of each client and the experience of the creative.


If you want to help with the construction of this list, you are more than welcome.




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