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  • Adrián Guerrero

Epic Design Thinking

How should designers think to get incredible results?


If you look anywhere on the internet, you will find this concept of Design Thinking: Design Thinking is a method to generate innovative ideas that focuses its effectiveness on understanding and solving any need of different users. This term comes from the way designers work.


This method is divided into 5 stages:

1- Empathy Phase: The Design Thinking process begins with a deep understanding of the needs of the users involved in the solution we are developing, and also of their environment. People in general, clients, employees, etc. We must be able to put ourselves in the shoes of these people to be able to generate solutions consistent with their realities. Techniques: Interviews - Observation or shadowing - People - Empathy map - Actors map - Focus group - Storytelling - Desk research - Analogies - SWOT - The QCP questionnaire - Business model canvas - Benchmarking. 2- Definition Phase: During the Definition phase, we must sift through the information collected during the Empathy phase and keep what really adds value and brings us to the scope of new interesting perspectives. We will identify problems whose solutions will be key to obtaining an innovative result. Techniques: Cognitive Immersion - Customer Experience or Customer Journey Map - Customer Attraction Map - Affinity Diagram - How Could We ...? (How Might We) - Stakeholder Mapping - Context Maps - Red and Green Cards - Ishikawa Diagram - Interviews with Photos - 2x2 Matrix - Moodboards - Mind Map - Define the problem. Define Your Point Of View (POV).


3- Ideation Phase: The Ideation stage or phase aims to generate endless options. We should not be left with the first idea that occurs to us. In this phase, activities favor expansive thinking and we must eliminate value judgments. Sometimes the most outlandish ideas are the ones that generate visionary solutions. Techniques: The 6 hats (6 thinking hats) - Brainstorm - Brainwriting - Braindump - Brainwalk - Scenarios - Worst Possible Idea - Challenge Assumptions- Storyboard Bodystorming - Sketch or Drawstorming - SCAMPER - Decision Matrix - Co-Creation. 4- Prototyping Phase: In the Prototyping stage we make ideas come true. Building prototypes makes ideas tangible and helps us visualize possible solutions. In addition, it highlights elements that we must improve, refine or change before reaching the final result. Techniques: Storyboard - Paper prototyping - Storytelling - Prototype with Legos - MockUp - Wireframe - Cardboard mod