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  • Writer's pictureAdrián Guerrero

Mario and Nostalgia: Why We Keep Coming Back to the Mushroom Kingdom?

If you grew up playing video games in the 80s and 90s, chances are you have fond memories of playing Mario. From the classic platformers like Super Mario Bros. and Super Mario World, to the more recent 3D adventures like Super Mario Galaxy and Super Mario Odyssey, Mario has been a constant presence in the world of gaming for over three decades.

But what is it about Mario that keeps us coming back? Why do we feel a sense of nostalgia when we hear the iconic theme music or see the familiar red and green plumber on screen? For starters, Mario has a timeless quality that transcends generations. The basic gameplay mechanics of running, jumping, and collecting power-ups are simple enough for anyone to pick up and play, yet the games are still challenging enough to keep experienced players engaged. This accessibility has allowed Mario to appeal to both casual gamers and hardcore enthusiasts alike, making him a staple in the gaming industry.

Another reason why Mario is so nostalgic is because he represents a simpler time in our lives. For many of us, playing video games was a form of escape from the stresses of school or work. We would spend hours exploring the stuning Mushroom Kingdom, discovering hidden secrets and battling Bowser's minions. The bright, colorful graphics and upbeat music were a welcome respite from the real world, and we would often get lost in the game for hours on end.

Why is Mario so nostalgic?

Perhaps the biggest reason why Mario is so nostalgic is because he represents a shared experience. Many of us have memories of playing Mario with friends or family members, whether it was passing the controller back and forth while playing Super Mario Bros., or racing against each other in Mario Kart. These shared experiences created a sense of camaraderie and connection, and helped to shape our memories of playing Mario.

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Of course, nostalgia can be a tricky thing. Sometimes our memories of the past can be idealized or romanticized, and we may forget some of the frustrations or difficulties we faced while playing these games. But even with all its flaws, Mario has endured as a beloved franchise, and continues to inspire new generations of gamers.

In conclusion, Mario and nostalgia go hand-in-hand. Whether it's the simple gameplay mechanics, the colorful graphics and music, or the shared experiences we had while playing with friends and family, Mario has left an indelible mark on the world of gaming. So the next time you fire up a Mario game, take a moment to appreciate the nostalgia and memories that come flooding back.

The Power of Nostalgia in Marketing: Conclusion

Marketing and nostalgia are two concepts that often go hand in hand. Nostalgia is a powerful emotion that is associated with happy, positive memories of past experiences. Brands have learned to harness this emotion to create emotional connections with their customers and increase consumer loyalty and satisfaction. One way that brands use nostalgia in their marketing is through the use of retro images and designs. This may include the use of old logos, packaging designs, and product labels that resemble designs from decades past. By using these designs, brands seek to evoke memories and positive emotions from bygone eras in consumers and, in this way, increase the emotional connection with the product or brand.

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Another way brands use nostalgia in their marketing is by reintroducing popular products or designs from bygone eras. This may include relaunching old toys and games, reintroducing food and beverages with classic flavors, or using characters and themes from bygone eras in advertising and promotions. By doing this, brands seek to capitalize on consumers' nostalgia for products or designs they remember from their youth. However, it is important to note that the excessive use of nostalgia in marketing can be perceived as an attempt to manipulate emotions to increase sales. Therefore, brands need to be careful when using nostalgia in their marketing and make sure it is authentic and relevant to their target audience. When used effectively, nostalgia can be a powerful tool for increasing emotional connection with consumers and increasing brand loyalty.

What do you think of this Nintendo strategy?


  • I find it an effective way of marketing

  • It has very positive things, but I don't agree a 100%

  • I think they are useless

  • I had no idea they were marketing it

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