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  • Writer's pictureClara Lopez

Graphic Design and Marketing Strategies

Design without strategy and strategies without design… two very common mistakes in the marketing field. In this simple article we show you the importance of these two elements and why they must always walk together.


Times are changing...

Today, users have a lot of information available, in different formats and media. Therefore, if we want to stand out as a business, it is not enough to offer a quality product.


There are many competitors who try to awaken people's interest through their content, trying to differentiate themselves from what others offer.


Going to visual stimuli that capture the public's attention is fundamental and this is achieved with graphic design.

Graphic resources are essential to get users interested in our content and to consume it quickly and effectively. Graphic design can be used in web pages, social networks, blogs, banners… And a sea of other possibilities!


A good graphic design used in marketing strategies exponentially improves engagement, invites interaction, and grows sales.


Let us see in detail the benefits that this great couple of design and strategy brings us…


Visibility Increase

Graphic design plays a key role in marketing strategies as it contributes to the impact that the content presented has on users.




They see what your business offers, they are interested, they consume it and, therefore, we gain visibility and potential clients.


Furthermore, digital design has been on the rise for the last decade. It is much more efficient in terms of outreach and arrival than other means. This idea reaffirms the importance that graphic design has as a marketing tool.


This blog can give you a lot of insight: Advantages of hiring a marketing and creation studio


Fast and sexy!

The way in which we present information to users must be adapted to the context in which we live: immediacy rules.

The means in which we provide certain information have changed, and the time we have to do it has also changed, and therefore also the way in which we do it.


A good graphic design makes the information be captured by users in a short time and arouses the interest we are looking for in them.


The same information presented in another format and regardless of the qualities named will be ignored by the same user.


A good design means that the information is captured by users in a short time and arouses in them the interest that we seek.

New Audiovisual Formats

Today, the videos are achieving a very leading role as a marketing tool. Videomarketing is taking a leading role in digital advertising due to the fact that the new generations consume more of this type of content than others.


Digital Transformation

On the path of transferring and adapting the company's image to the digital ecosystem, the role of the graphic designer and the marketing expert is fundamental.


A new digital strategy must be created, in which graphic design must be included and work alongside the objectives of the company or business.



If the marketing strategies are well drawn, the objectives are clear and the design is appropriate to your business or company, we assure you that the results of your campaigns will be a success.


Now that you know about the benefits of design in your marketing strategies, you understand why Ax Studios is what you need...

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