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  • Writer's pictureAdrián Guerrero

Designer's Price List 2022 (Updated)

This price list is a practical guide for the American creative community. It includes services ranging from logo design to marketing studies.


The values ​​that appear in this document are influenced by various sources, therefore, it is not intended to be a straitjacket when charging for a creative service. Each price may vary according to the experience of the professional, agency or studio.

This list is under construction and is constantly updated.


Here you can find:


Corporate Identity

Corporate identity is the way in which an organization projects itself and communicates its purpose and value to its stakeholders. It's the physical manifestation of the brand.

Service

Price (USD)

New Logo + Identity Manual + 5 Applications

$620

Corporate Identity Re Design

$500

Identity Manual

$400

Logo

$250

Logo vectorization

$30

Stationery design

$120

Visual Key

$260

Slogan

$180

Corporate Naming

$200


Merchandising / P.O.P Material

P.O.P. (Point Of Purchase) refers to the elements that indirectly promote the recognition of a brand or product among the consumer, since it is found in the different points of purchase or distribution of the market.

Service

Price (USD)

Diary

$40

Buttons (5 versions)

$30

Point of Sale

$70

Cellphone Case

$70

Plotter for wall / floor

$120

Souvenirs

$40

Stand design

$500

Uniform design

$300

Backing design

$200

Includes Mockups.


Illustration

It is a visual representation that communicates a specific message. It can have a text, among other elements that complement the illustration.

Service

Price (USD)

Character Sketch

$80

2D Black & White Illustration

$120

Avatar

$150

Objects & Accessories

$15

Comic page

$280

Colorization x page

$100

Background

$200

3D Character

$250

Hand Drawn

$200

Vector Illustration

$180

Infographic

$280


External Advertising

It is used in public places and is aimed to a specific audience.

Service

Price (USD)

Banner

$100

Mupi

$150

Lamp Post

$100

Sign

$250

Billboard

$180

It include a study of space, directory, subdirectory and location.


Printed Media

It is the reproduction of a graphic project using different printing systems on numerous types and styles.

Servicio

Valor (USD)

Poster

$120

Unconventional Poster

$150

Bag

$50

Packaging design + Mockup

$380

Product Catalog x page

$15

Mail

$60

Editorial Layout x page

$1

Editorial design x page (book)

$2

Editorial design x page (Magazine & Newspapper)

$30

Cover and Back Cover design

$200

Shelves

$100

Brochure x page

$160

Invitation card

$40

Full Brochure

$150

Event Program

$60

Totem

$300

Flier

$60


Photography & Video

It's a discipline that allows to materialize content for audiovisual media. Audiovisual production is vital to carry out projects of: advertising, music videos, shows / events, short films, films, television series, documentaries, etc. Likewise, it influences numerous areas: finance, logistics, technical resources, contracting services and others.

Service

Price (USD)

Photoshoot x day

$500

Product photo

$150

Photo editing x pic

$25

Recording for Social Media

$100

Drone recording x day

$400

Drone recording x hour

$80

Event coverage x day

$180

Food Styling

$250

Cameraman x day

$60

Soundman x day

$60

Corporate Video (60")

$900

Chroma key Video

$600

Youtube video

$300


Edition & Animation

Editing is a process in which all the audiovisual material, images, animations, and any other image format are collected and mixed with the sound to finally generate a single video with all the 2 content incorporated. Animation seeks to create audiovisual content from different techniques.

Services

Price (USD)

Credits

$150

2D Animated Brochure

$70

Text animation (30")

$200

Social media Package: 1:1 + 9:16 + 16:9 (15")

$150

Colorization x day

$100

Musicalization and Sound design

$800

VFX (60")

$500

Video Edition 1h

$30

GIF (10")

$90

Subtitle (60")

$40

2D Animation (60")

$500

Mixed Technique Animation

$600

Rotoscopy (60")

$400


Web Design

It's an area focused on the development of digital interfaces, such as the design of websites and applications.

Service

Price (USD)

Landing Page

$300

Corporative Web (5 Pages)

$700

Additional page

$100

Animated Banner

$90

Ecommerce

$1000

Administration and development of Google Ads campaigns

$300

Web Master x month

$250

SEO strategy (existing website)

$700

SEO strategy (new website)

$800

Layout

$200

App basic design

$1500

It doesn't include programming.


Social Media

It refers to all the networks and media that have emerged in recent years with the Internet. Social media allows you to create links and relationships between many users who have the same motivations and objectives.

Service

Price (USD)

Social Media Plan

$300

Grid design

$400

Insights

$200

Single Post

$18

10 posts

$150

Profile creation

$80

Avatar

$20

Community Management x month

$350

Community Management + Graphic Design x month

$480

Digital Marketing

It's the set of strategies aimed in the promotion of a brand on the internet. It differs from traditional marketing by including the use of digital channels and methods that allow the analysis of results in real time and reach.

Service

Price (USD)

Content grid

$300

Standard marketing campaingn

$900

SEM Campaign administration

$100

Lead Generation Campaign

$400

Inbound Strategy + Developement + Analysis

$5000

Aggressive 360° Campaign strategy + Developement + Analysis + Advertising

$10000

Analytics insights

$200

Digital Diagnosis

$600

SEO Planning

$1000

These rates do not include advertising platform values.


3D

It is the technique used to create third-dimensional shapes through various specialized programs.

Service

Price (USD)

Character Modeling

$250

Simple Object

$120

Complex Object

$180

Architectural Facade Render

$200

Architectural Render

$1000

Stage

$500

Character Rigging

$500

Stand Modeling

$100

Shop's Interior Design

$700

Character / Stage Animation (60")

$600


This price list was created to benefit both graphic professionals and clients, displaying industry's standard prices. However, as mentioned at the beginning, this rate is not intended to be a straitjacket for anyone. Prices may vary according to the particular needs of each client and the experience of the creative. If you want to help with the construction of this list, you are more than welcome.









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